I was really heartened by the focus on hypnobirthing by the media lately. Firstly there was One Born Every Minute on Channel 4 yesterday on the 14th February, and then in the Daily Mail talking about the NHS using hypnotherapy in a trial to take the pain out of birth. However, they both miss the point. The fact is that they are actually perpetuating the problem. In both of them their main feature is PAIN.