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Stop Hoping Clients Will Find You
Build A Practice That Grows Through Clear Messaging And Consistent Action
This 4 day hypnotherapy marketing course is designed for people who want a real practice, not a nice looking website and a long quiet wait. The old world of âplace an advert and see what happensâ is basically gone. The new world is noisier, more competitive, and it rewards the therapists who can communicate clearly, build trust properly, and keep showing up when motivation dips.
Hereâs the uncomfortable truth, the current environment is hard for hypnotherapists. Itâs hard for new therapists, and honestly itâs hard for us too, even with skilled specialists, a large established website, 25 years of marketing experience, and technical skills the average new therapist does not have.
So yes, for a new therapist it can be a slog. That should not deter anyone from becoming a hypnotherapist, it just means the passive approach is dead, and the active approach has to be smarter.
If you build it they will come… No they bloody wonât!
This hypnotherapy marketing course is about imagination, hard work, thinking differently, and applying marketing principles that have worked for decades, adapted to how people actually find and choose therapists now.
If the main goal is qualifying and becoming genuinely capable first, start with the Hypnotherapy Practitioner Diploma. For the full overview, Download The Prospectus. For fees and payment options, see Diploma Prices And Payment Options. For the wider training route, return to the Main Training page.
Why Hypnotherapy Marketing Matters
Most hypnotherapists donât struggle because theyâre bad at therapy. They struggle because theyâre invisible, unclear, or inconsistent. They do a bit of this, a bit of that, they try something for a week, it doesnât work, then they switch again. Over time it becomes exhausting, and worse, it becomes personal. People start thinking the problem is them.
It usually isnât the strategy, more often, it’s the lack of one.
Good marketing in a therapy profession has to be ethical. It has to feel human. It has to communicate value without pressure, and boundaries without stiffness. If a therapist cannot explain what they do, cannot hold a clear boundary, and cannot communicate their value without flinching, they donât just lose momentum, they often drift out of the profession, and clients lose out too.
Weâve tried virtually every marketing approach known to man. Some worked, some didnât, some worked until the environment shifted, and some were expensive distractions dressed up as certainty. That experience is useful, not because it makes things effortless, but because it helps you avoid costly mistakes and build a plan that compounds.
Weâre passionate about the work, and that passion shows up in standards. Hypnotherapy is a practical profession, so we teach it practically, demonstrations, supervised practice, and learning to think like a therapist in the room, not just learning what to say in an exam. Weâre also very clear about what we stand against. The vast majority of hypnotherapy training in the UK is too academic and too high volume, and it produces therapists who are under prepared for real clients. That does the profession no favours. If someone wants a theory heavy course or a qualification without becoming capable, this is the wrong place.
What This Hypnotherapy Marketing Course Teaches
Because the marketing environment changes constantly, this hypnotherapy marketing course is not a rigid set of tactics. Itâs concepts and approaches, the kind that stay useful even when platforms change, algorithms wobble, and trends come and go.
You will learn how to think like a marketer without turning into someone you donât recognise. The aim is not hype for its own sake. The aim is momentum, built through clarity, trust, and consistent execution.
The Five Golden Rules
Rule 1, Clarity Beats Cleverness. If people cannot quickly understand what you do and who itâs for, they move on.
Rule 2, Trust Is The Currency. People are not buying a product, they are choosing safety, professionalism, and a person.
Rule 3, Visibility Is Built, Not Wished For. The strongest practices rarely rely on just one platform or one tactic.
Rule 4, A Simple Path Converts Better Than A Brilliant Idea. A lot of therapists lose enquiries because the next step is unclear, awkward, or full of friction.
Rule 5, Consistency Is The Real Differentiator. The practices that grow do the basics repeatedly, long enough for the work to compound.
Video And Website Design
Video is one of the fastest ways to build familiarity and trust. People want to get a feel for you, your tone, and your steadiness before they reach out. A short, calm, well made video can do what paragraphs of text canât.
We also talk about website design, because a therapy website is not an online brochure, itâs a decision making environment. Small choices in structure, clarity, and calls to action can make the difference between someone enquiring or quietly backing out.
Who This Course Is For
In the main, this course is made available to our diploma students. We want graduates to have a real chance of building a steady practice, not just qualifying and hoping for the best.
Itâs also open to qualified hypnotherapists who did not train with us, especially those who feel stuck, scattered, or quietly disillusioned because theyâve tried loads without any clear structure.
Course Fees And Eligibility
In the main, this course is only made available to our diploma students. Diploma students receive a 50% discount, the course fee is ÂŁ325.
Qualified hypnotherapists who did not train with us can also attend, the course fee is ÂŁ650.
If youâre weighing up the investment, compare it to the cost of common early mistakes, wasted ad spend, scattered effort, inconsistent messaging, and the slow confidence drain that comes from trying things that never build momentum.
Where To Look Next
If youâre exploring hypnotherapy training, these three pages make it easy to take the next step.
Courses Availability And Dates
Date: 18th May 2026
Location: London/Surrey
Spaces: 6 Places
Price: £650
what past students say
To get a feel for how we teach, watch the training video, and read student comments.
Frequently Asked Questions About The Ultimate Hypnotherapy Marketing Course
In the main, yes, itâs made available to our diploma students. Qualified hypnotherapists who did not train with SICH can also attend, with a different course fee.
No. Anyone promising guaranteed page one results is either oversimplifying the job, picking easy keywords, or leaving out the years of work it usually takes. We focus on principles, structure, and consistent action, so your marketing has a chance to compound over time.
Yes. The environment will change, thatâs a given. Thatâs why the course is taught as concepts and approaches, not rigid tactics. Youâll leave with a way of thinking and a blueprint you can adjust as the environment shifts.
Yes. Video is a major part of modern marketing for therapists, and website design matters because it directly affects trust and enquiries. We talk about practical approaches that suit hypnotherapists and the standards that stop the whole thing feeling gimmicky.
Diploma students receive a 50% discount, the course fee is ÂŁ325. Qualified hypnotherapists who did not train with SICH pay ÂŁ650.
Book Or Enquire
If you want a practice that grows through clear messaging, trust, and consistent action, book onto the Ultimate Hypnotherapy Marketing Course. If youâre not sure about suitability, speak to the office first, itâs always better to make the right decision than a rushed one. For the wider training route and next steps, return to the Training Page.
This is a fantastic course, packed full of up-to-the-minute information on how to use the latest online marketing techniques to create a successful and thriving therapy practice. The course is structured really well – typically teaching various overarching strategic online marketing approaches (always delivered within the context of a hypnotherapy practice) then showing participants step-by-step how to drill down into each of these online marketing strategies by actually creating full simulated online marketing campaigns together. I have come away with all the knowledge I need to create highly-targeted campaigns to drive customers to my business. I have also come away enthused and excited because of the encouraging, upbeat and generous way in which the course is delivered, always allowing all participants to consider their learning within the framework of their individual business. Thank you for such an impactful, comprehensive and enjoyable course. Brilliant stuff!
I completed the marketing course in November 2012 and found it intense but extremely worthwhile. The course was practical and interactive with plenty of assistance available for sorting out any hitches. By the end of the course I had learnt how to set up and manage a website. How to set up Adword campaigns and how to start attracting clients to my practise. Clearly Paul’s depth of knowledge and experience (not to mention, patience) in this subject is immense which was evident by how everyone, irrespective of their level of IT know-how, completed the course with at least a basic website in place. The follow up support has been extremely helpful for which I am very grateful.
This is a truly great course! Paul’s knowledge on marketing is second to none! This course showed me the the importance of marketing your own business, and without having to pay another company large amounts of money to do so. I knew very little about SEO before I attended this course, but by the end of it, I came away very excited about how to market my business in the future. You actually start building your own website with WordPress on the course. Paul also offers great support after the course has finished which you don’t get from many other courses.
If you are serious about marketing your own business, then I STRONGLY RECOMMEND attending this course, it’s superb!
Hi I attended the marketing course in november 2012. It is a great course. It was a full on and covered lots of different angles in the 4 days.
It was hard work but well worth the effort. I am sure that everything I have learnt will be put to good use as I build my new career.
An excellent course that inspires and gives you the confidence to hit the marketplace. The fact that you can set-up and SEO your own website has been unmeasurable. Before the course I thought I needed a third party to create my website, but you wouldn’t believe how glad I am that I didn’t, and that I attended this course instead. Additionally, you will gain insight into the world of marketing and start developing your own ideas and plans whilst on the course. Thanks so much SICH for the inspiration!!!
I found this site through a Google search and I thought it could be very interesting but after going through what the course looks at and then by having a look at your website it is clear that you don’t do many of the things that are now seen as a bear minimum in local marketing.
You mention “social marketing” and how to set up a Facebook page but you don’t seem to have a Facebook page of your own. It is essential to have a geographically specific phone number these days as Google mistrusts local businesses with an 0800 number but you don’t have a local number.
There are too many incongruities in your course and how you present yourself.
It is a real shame as your course sounded very promising.
Thank you for your comments on our marketing course.
Let me answer both statements. We do indeed have a Facebook page and have had since 2010 http://www.facebook.com/HypnotherapySurrey. Further we also have Google+ and over 20,000 followers on Twitter. So your statement that we do not have a social media presence is a little off the mark Iâm afraid. Furthermore we have over 1400 Facebook likes and 104 Google+1. The reason you could not find our Facebook page is that we use social media as an inbound funnel for clients, not the other way round. Whereas I notice on your site you have very few likes so that might be an area you could work on.
As to a local number we feel it is very important that potential clients can ring us for free. Our standing with Google is such that I am not in any way worried that Google might âmistrustâ 0800 numbers as we are a hub and an authority site, and have been for the last 10 years, and we have over 3000 quality inbound links which we have cultivated by hard work over the last 10 years. This is an area I think your site would benefit from as your inbound links are few and of low quality.
Funnily enough, I actually used your site as an example in our last marketing course of how to write good copy, in particular the Hypnotension page, where you have a good short copy structure and made interesting reading. Finally, another thing you should look at on your site is the mobile view. When I viewed your site on the IPad it does not work well at all.
Please do not take any of the above as criticisms, you obviously have a good marketing mind, but from an SEO point of view they were just a few things I noticed whilst visiting that I thought might be helpful to you. The fact that your were Googling our course tells me that your business is not currently meeting your expectations.
Lastly, there are always areas where we donât meet all the changes that need to be done. However, as we have a full client list for all our therapists the need for us to do so is not so urgent. As a hypnotherapist I would have expected you to offer positive ideas, rather than critical statements.
Hi,
I found the course very useful in that it showed me how important marketing is to any business. I think that most new therapists think that they’ll get an office an then just wait for the clients to come. The reality is very different. It takes time and effort to build a business and by using the methods and approaches offered on the course this process can be accelerated greatly. If nothing else, it opens your mind to thinking of new ways to promote your business.
I would highly recommend the course to anyone starting a new business whether it has anything to do with therapy or not.
Also, Paul offers fantastic support and is happy to discuss ideas or problems long after the course has been completed. His honest and frank approach to marketing is refreshing and I highly recommend it.
Many thanks,
Will
I attended the June 2012 course and feel the course delivered what it promised. Yes, it was quite intensive at times but very inspiring and I’ve come away with my head full of new knowledge and great marketing ideas that I can’t wait to put into practise. I am now fully confident in my own abilities to market my practice to the level I wish to work. I’m also excited at the prospect of fine tuning my new website with my newly learned skills in WordPress … you could watch my website for the ‘proof of the pudding’, you might even find some interesting information in the ‘News’ section that I now know how to populate!
I attended the marketing course at the end of March 2012. This has truly been one of the best courses I have ever attended. It was a very intensive course and at times it felt like my head would explode! It was all worth it in the end and I was so proud to have a basic website up and running after only a couple of days on the course. I now feel much more confident that I will be able to market my own business going forward.